Accurate product description translation services for global retail

Product titles and descriptions do far more than list specifications – they communicate your value, reassure hesitant buyers, and support your brand positioning. Our product description translation service combines linguistic accuracy with marketing insight, so that each item listing feels like it was written originally for that market, not simply translated.

Native-speaking translators who specialise in retail and eCommerce carefully adapt tone, style, and formatting to match local expectations. Sizes, units, ingredient names, technical terms, and usage instructions are localised while preserving your brand voice and legal compliance. This is particularly important for fashion, cosmetics, electronics, and food products where small errors can lead to confusion or returns.

We can work directly from your CMS exports, spreadsheets, PIM systems, or marketplace templates, keeping product IDs and structures intact for easy re‑import. For many clients, we manage ongoing product catalogue updates, ensuring new SKUs are translated quickly and consistently as your offer grows.

To support your wider international strategy, we can pair product descriptions with certified translation services when you need officially translated product documentation, such as manuals, safety sheets, or certificates for regulatory authorities worldwide.

Because online retail rarely stands still, our workflows are designed for speed and scalability. Urgent product lines can be prioritised with 24–48 hour turnaround, while large catalogues are processed in structured batches with glossaries and translation memories to maintain consistent terminology across thousands of items.

Visibility is critical in competitive online marketplaces. Our linguists work with SEO specialists to ensure translated product descriptions and titles include natural, locally searched keywords. Instead of simply translating your English keywords, we research how buyers in each market actually search, then integrate those terms smoothly into the copy.

This SEO-aware approach is ideal for multilingual online stores, Amazon and other marketplaces, and brand websites. From meta titles and bullet points to long-form product stories and cross‑sell suggestions, every element is optimised for both human readers and search engines in the target country.

We also adapt content to the requirements of specific platforms. For example, Amazon listing structures, character limits, and style guidelines differ from those of Shopify, Magento, or WooCommerce. Our team understands these nuances and formats your product text accordingly, reducing the risk of listing rejections or performance issues.

Pricing for standard product description translation starts at £0.05 per word, with certified or officially stamped documents available from £29.90 per page when you need local authority or customs documentation. Clear, upfront pricing and no hidden fees ensure predictable localisation costs as you scale your international catalogue.

For retailers entering new regions, we often combine product descriptions with broader website translation and localisation so that landing pages, category texts, and support content all work together to deliver a smooth, fully localised shopping experience.

As a global translation agency, Kings of Translation supports retailers selling between the UK and international markets in Europe, the Americas, the Middle East, and Asia. Our translations are widely accepted by platforms, partners, and authorities worldwide, which is particularly important where product documentation, safety information, or labels need to meet cross‑border standards.

We combine advanced translation technology with human expertise. Glossaries, translation memories, and style guides ensure consistency across categories, seasons, and markets, even when you have multiple teams updating content. At the same time, every translation is completed and reviewed by professional linguists who know your sector and product range.

Client care is at the heart of our service. A dedicated project manager coordinates timelines, language combinations, and file formats, ensuring you always know the status of your translations. Our customer-focused approach has resulted in a 98% customer return rate, as retailers value both reliability and the flexibility to handle large or time‑sensitive projects.

Kings of Translation is your trusted partner for e-commerce localisation. Explore our full range of retail and e-commerce translation services to see how we help brands succeed in global markets.

Security and confidentiality are guaranteed. Product launch details, pricing structures, and proprietary formulations are handled under strict data protection protocols, with NDAs available on request and secure file transfer options for bulk catalogue data.